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Request access →Bringing Tamara Instalments to the Middle East
Problem
Middle East customers had no locally familiar way to pay in instalments at checkout. Adding Tamara — a payment method many of them already recognized and trusted from other apps — gave them an easier way to pay, and gave Farfetch an easier way to enter the market by lowering the financial barrier to a first purchase.
"It wasn't just about adding a payment button — it was about letting customers pay with something they already knew and trusted."
Approach
Integrated Tamara as a new option on the existing Payment method screen, alongside Apple Pay and PayPal, with its own explainer ("split in 3, interest-free") so customers understood what they were choosing before committing.
Designed the phone-verification step — empty, in-progress, confirmed, and error states — since this was a new identity step Farfetch's checkout hadn't needed before Tamara.
Shipped simultaneously on iOS and Android, which meant designing around a real engineering constraint from the start: a possible post-checkout confirmation step that could redirect into the Tamara app itself, and making sure that hand-off felt clean on both platforms.
Outcome
Shipped simultaneously on iOS and Android — Farfetch's first locally-trusted instalment option for the Middle East market.